![]() ![]() Allow brands to get creative - Without the restrictions of character count or trying to meet algorithm expectations, as digital advertising does, direct mail lets brands get as creative as they like! Play around with clever copy that isn't restricted to search and engage with customers differently.įirst, you'll need to work out what your campaign will be and who your audience is.As it's possible to appeal to more people, brands have a much better chance of reaching more people. Have a bigger reach - Direct mail campaigns reach everyone with an address, meaning the age demographic is often much broader than other campaigns like digital.From scratch cards, free bags, and other items people can use, direct mail marketing is often memorable and will certainly stand out compared to an email campaign usually sent to junk. Often memorable - Direct mail campaigns often stand out as brands get creative with their ads. ![]() Direct mail encourages someone to complete an action and receive something great from a brand they know (or don't!).
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